Breakfast Sales Grew for the First Time Since 2019, According to New Technomic Study
New report also examines latest opportunities and challenges faced by operators offering the morning daypart, as well as consumers’ evolving breakfast preferences.
CHICAGO, March 18, 2024 — Technomic’s latest Breakfast Multi Client Study offers an in-depth analysis of this increasingly popular daypart, spotlighting the opportunities that exist for operators, manufacturers and distributors. Compared to 2021, not only are more operators offering breakfast and brunch, but more consumers report that they have increased their frequency of purchasing breakfast away from home. Plus, foodservice breakfast sales are up in this same time period. However, the daypart isn’t without its challenges, as increasing prices and labor shortages continue to impact the industry.
“In 2023, breakfast foodservice sales surpassed 2019 sales for the first time,” said Wade Hanson, senior principal at Technomic. “Looking ahead, breakfast foodservice sales are poised to remain on a growth trajectory, while operators will adapt menus to address continued challenges, such as labor shortages and rising costs.”
Key findings include:
- Foodservice breakfast sales were $117.9 billion in 2021, up from $114.3 billion in 2019
- 81% of operators offering breakfast consider the daypart to be a good opportunity for innovation
- Most operators expect to implement a 6% to 10% increase in menu prices in 2024
- Consumers want to see moderate innovation on breakfast menus, such as small twists on familiar morning foods and beverages
About Technomic:
Technomic Inc. was founded as a management consulting firm in 1966. Since then, Technomic’s services have grown to encompass cloud-based B2B research tools, consumer and menu trend tracking and other leading strategic research and analytic capabilities, to prioritize and size business opportunities. Our clients include food manufacturers and distributors, restaurants, retailers and multiple other business verticals aligned with the food industry that are looking to make informed decisions to support their business growth.
About Informa:
Informa is a leading international B2B markets, live and on-demand events and digital services group. They connect businesses and professionals in 30+ industries with the knowledge they need to learn more, know more and do more. Informa has hundreds of global brands, products and services and employs 11,000 employees in ~30 countries worldwide.
Informa Connect is a content-led, live and on-demand experiences business which connects professionals with knowledge, ideas and opportunities. Informa Connect, a community of over 1,000 colleagues globally, offers connection through events, media and research. They service a number of different industries including Finance, Bio Tech and Pharma, Restaurant and Food, Catering, Event Planning, Pop Culture, Marketing, Law, Energy, HR, Sustainability, Construction.
Find out more about Informa and the Informa Connect division at www.informa.com and www.informaconnect.com.
Interested in more content? Learn more about Technomic’s custom advisory services and download free content here.
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